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Jimmi Says
E-Commerce For Australian Eco Garments Brand
In this case, the client turned into a partner and friend! The Australian eco-garments brand embarked on the journey of creating an online store. Our work began with the UX strategy, aiming to establish our position in the market and effectively attract and retain our target audience.
Goals:
Our task was to develop a go-to-market strategy for the brand, launch an online store, and execute a multichannel advertising campaign.
Approach:
The client had an almost complete brand strategy in place. We supplemented it with a communication strategy and positioning that align with the requirements of a competitive market. Through a thorough examination of these needs, we were able to finish the brand identity, tone of voice, and marketing strategy.
Results:
We have successfully completed the development of the online store and delivered the final product. The first collection of clothes is ready, and all the necessary integrations are connected. The client took a break due to a limited advertising budget.
Challenges
Initially, this seemed like a standard project, but Covid-19 and a distant factory in Indonesia caused significant delays in completing the collection. Unexpected obstacles can arise even in clear terrain. However, we managed to develop a genuine friendship with the founder. Thank you!
Lessons
1. We all have to protect our Mother Nature. No exceptions.
2. Even in the Red Ocean, a startup can take market share by offering unique value.
3. You can't always influence events around you, but you can always choose your reaction.
2. Even in the Red Ocean, a startup can take market share by offering unique value.
3. You can't always influence events around you, but you can always choose your reaction.
Great things always start
with a small step. This time
that’s an Email
with a small step. This time
that’s an Email
Let’s launch a new project together
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in touch
in touch
