Website Development And Lead Generation For The German Car Loan Service
AutoGeld24
We had an outstanding collaboration in launching a German car loan startup. Our objective was to develop a website in three languages and conduct an advertising campaign test. The results of the test were impressive, satisfying both our partners with the conversion rates and us with the valuable experience gained. This venture adds one more transparent and beneficial service to the world!
Goals:
Set up online operations in a lean startup format and generate the first 50 leads.
Approach:
The discovery phase included competitive analysis, brand strategy, and lean startup prototyping. The setup phase involved landing page design, ad campaign preparation, and tracking implementation. The activation phase included campaign launch, A/B testing, adjustments, and client reporting.
Results:
The Discovery and Setup phases took 3 weeks. In the 2-week activation phase, we generated 74 leads. The launch occurred in three major cities in Germany, with an average cost per lead of €9. Encouraged by these results, the owner ordered full-stack platform development.
Challenges
We entered the market alongside well-established major players. It is undoubtedly challenging to carve out a market share in such conditions, but there is always a chance! The key is to identify the unique features that set your offer apart from competitors, providing a more convenient or favorable solution. This pivotal moment in the startup journey involves thorough market research and product differentiation.
Lessons
1. Always include a privacy policy and legal documents on your platform.
2. It's challenging to create a unique proposition without studying existing offerings.
3. Ultimately, you have the final say in shaping your product, but don't forget who it's intended for.
2. It's challenging to create a unique proposition without studying existing offerings.
3. Ultimately, you have the final say in shaping your product, but don't forget who it's intended for.
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Content Oriented Web
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