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The client approached us with only her photos and a program concept. Together, we built a startup from the ground up, established a community, and successfully launched the first commercial program.
Goals:
Our task was to ensure that people believed in the project when they visited the website or joined the Telegram community, making it easy for them to onboard to the program.
Approach:
We created a logo and brand identity, designed and developed a custom landing page, and connected it to the Telegram community. This included setting up online subscription payments, automated curation with a bot, and post-scheduling.
Results:
The first commercial 28-day program returned 100% of the investment into the startup. Our client received a fully customizable and automated tool for running online group and personal coaching programs with a strategically developed brand identity.
Challenges
You never know how detailed instructions should be to ensure the best usability. When it comes to online payments, it's best to imagine you're explaining it to a kid. Always consider your targeted audience!
Lessons
1. The best sites are built on a strategically developed brand identity.
2. The main value should lie in the business idea, not the packaging.
3. If your grandma can use it, the usability is good.
2. The main value should lie in the business idea, not the packaging.
3. If your grandma can use it, the usability is good.
