Max Boiko, CEO of TetraLab, sat down with Roberto Popolizio, a PR at Website Planet, to discuss the company’s origins, its evolution, and how it differs from similar marketing agencies. Website Planet team also looked at the most recent and future trends in the online marketing industry.
Please Present TetraLab To Our Audience. What Services And Products Do You Offer?
We are a boutique full-cycle digital marketing and development agency with our heart laying in Ukraine. For more than 4 years we were providing our services in branding, web/app development, marketing, analytics, full-cycle video production, SMM, and PR management to clients in Europe, Australia, Asia, and America. We are here to use our experience and a great force of data and AI to make 10 out of 10 businesses successful.
What’s Your Story? What Sparked The Idea, And How Has It Evolved So Far?
We started as a team of freelancers from all around the globe, gathered by me and my partner Serhii – two project managers. We had a couple of partners, created websites, and launched ads for them. Now we are a highly synchronized team of specialists, with a wide range of partnerships in the industry. This helps us to create brands and bring them to the market, develop their positioning, leverage productivity, and grow, using our joint experience and connections.
What Is The Mission Of TetraLab?
We constantly try to contribute to the development of humanity using the latest technologies. Each action we take is aimed firstly at improving the world we live in.
What Makes You Stand Out From The Competition?
We are really simple. Our partners know what to expect from the project and how to collaborate with us because of our transparent and predictive process. We all have a big experience of working in big teams, having a constant flow of projects, so we know a lot about building projects with a big team, in different countries, under the bomb shelling and bad weather.
Who Are Your Typical Customers’ And What Are Their Common Pain Points?
We usually work with small and medium businesses, bringing their online presence to the right level. From small family shops to international e-commerce stores, from NGOs to infobusiness. All eco-conscious and humane projects are welcome for partnering.
What Trends Are Going To Shape The Future Of Your Industry?
Web 3.0, AI, AR, VR.
Lastly, Any Exciting News Or Developments That You Would Like To Share About TetraLab?
We are overthinking how we present our vision now, clarify our values and spread our intention everywhere we post. Russian war brought a lot of horror and obstacles, but we survive and develop, bring new meaningful projects to life, and support our country. We believe technologies should help people get more free time for creativity.
Roberto is an SEO specialist, who has been helping e-commerce stores and SaaS build their brand awareness and get more qualified traffic since 2011. When he is not optimizing pages, or generating backlinks for his clients, he likes to get lost anywhere around the streets of Asia on his little motorbike.