Goals:
Setup online operations - in an MVP format & generate the first 50 leads.
Approach:
The discovery phase involved competitive analysis, brand strategy and MVP prototyping. The setup phase involved designing & developing the landing pages, preparing ad campaigns and setting up tracking. The activation phase included campaign launch, A/B testing, readjustments and reporting to the client.
Results:
Discovery & Setup phases took 3 weeks. During the activation phase, which took 2 weeks, we were able to generate 74 leads. The launch took place in 3 major cities in Germany and the cost per lead averaged at €9. Perceiving the numbers as positive, the owner ordered full-stack platform development.
Challenges:
We entered the game with well established large players. In such conditions, it is hard to gain your market share, but there is always a chance! The best way is to define the qualitative features that separate your offer from competitors to deliver a more convenient or favourable decision. It is the crucial moment of your startup - studying the market and differentiating your product.
Lessons:
1. Always add privacy policy and legal documents to your resource.
2. It is hard to invent a unique proposal without studying what already exists.
3. Only you decide what your product will be, but remember for whom you made it.
