Website development and digital campaign for the seaside family resort.
The Pearl Of Life
A wonderful hotel right on the shores of the Azov Sea in Ukraine with magnificent views, cosy rooms and a huge hypoallergenic pool did not have a website at all. We had the opportunity to stay in this mansion and we fell in love with this place. Beautiful rich nature, numerous species of birds, flocks of dolphins swimming along the coast every day - we were fascinated and in love not only with these delights but also with the charming and incredibly hospitable hostess Anna. We are grateful for this opportunity to be helpful!
Goals:
Build an online presence from scratch, encompassing a comprehensive go-to-market strategy, web design, and development, and launch a targeted marketing campaign. Our goal was to significantly increase hotel occupancy during the summer by launching and integrating social media platforms.
Approach:
We conducted an extensive analysis of the market and competitors, completing the work swiftly due to the ongoing season. The project faced additional challenges as the entire country was under quarantine measures. Despite of this, the team persevered and remained committed to delivering good results.
Results:
Despite the presence of industry giants like Booking and Airbnb in the real estate market, we successfully generated an additional revenue of $3,500 per month for our client. Upon registering on booking.com, this amount doubled.
Challenges
The resorts in the country have faced significant challenges due to the restrictive quarantine measures. With regions closing one by one each week, people became hesitant to travel at all. The unpredictability of these non-standard disruptions in society posed the most significant challenge in the project.
Lessons
1. First and foremost, leverage the experience of global practices and then strive to excel.
2. Customers prefer booking and shopping instantly without the need for calls or emails. Everything should be readily accessible on the website.
2. Customers prefer booking and shopping instantly without the need for calls or emails. Everything should be readily accessible on the website.
Let’s launch a new project together
Great things always start
with a small step. This time
that’s an Email
with a small step. This time
that’s an Email
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Content Oriented Web
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